J.M.C. Schijns

Green marketing as an environmental practice: The impact on green satisfaction and green loyalty in a business‐to‐business context

Cees J. Gelderman, J.M.C. Schijns, Wim Lambrechts et al. · Business Strategy and the Environment · 2021 · 200 citations · Full text

Customer Satisfaction, Green Marketing, Brand Strategy +23

Segment selection by relationship strength

J.M.C. Schijns, Gaby J. Schröder · Journal of Direct Marketing · 1996 · 46 citations

Marketing Analytics, Customer Satisfaction, Engineering +23

Measuring service quality at an online university: using PLS-SEM with archival data

J.M.C. Schijns · Tertiary Education and Management · 2021 · 32 citations · Full text

Disability and pro environmental behavior – An investigation of the determinants of purchasing environmentally friendly cars by disabled consumers

J. Semeijn, Cees J. Gelderman, J.M.C. Schijns et al. · Transportation Research Part D Transport and Environment · 2018 · 31 citations

Behavioral Sciences, Green Marketing, Environmental Behavior +13

Internal branding in higher education: dialectical tensions underlying the discursive legitimation of a new brand of student diversity

Jelle Mampaey, Vanja Schtemberg, J.M.C. Schijns et al. · Higher Education Research & Development · 2019 · 28 citations · Full text

Internal Branding, Brand Strategy, Education +18