Internal states or external stimuli: Observers' attitude judgments and the dissonance-theory-self-persuasion controversy

Cognitive consequences of forced compliance.

Léon Festinger, J. Merrill Carlsmith · Journal of Abnormal & Social Psychology · 1959 · 2.1K citations

Social Sciences, Behavioral Sciences, Psychology +7

The attribution of attitudes

EDWARD E. JONES, Victor A. Harris · Journal of Experimental Social Psychology · 1967 · 1.8K citations

Social Sciences, Psychology, Social Psychology +4

Postdecision changes in the desirability of alternatives.

Jack W. Brehm · Journal of Abnormal & Social Psychology · 1956 · 1.1K citations

Business, Decision Sciences, Psychology +15

An experimental analysis of self-persuasion

Journal of Experimental Social Psychology · 1965 · 620 citations

Social Sciences, Psychology, Social Psychology +9

When dissonance fails: On eliminating evaluation apprehension from attitude measurement.

Milton J. Rosenberg · Journal of Personality and Social Psychology · 1965 · 463 citations

Social Sciences, Psychology, Social Psychology +13