Using Advice and Assessing Its Quality

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

Shelly Chaiken · Journal of Personality and Social Psychology · 1980 · 5K citations

Behavioral Decision Making, Persuasive Technology, Information Seeking +22

A theory of reading: From eye fixations to comprehension.

Marcel Adam Just, Patricia A. Carpenter · Psychological Review · 1980 · 3.7K citations

Cognitive Science, Child Literacy, Reading Comprehension +14

The Adaptive Decision Maker.

Charles Leave, John W. Payne, James R. Bettman et al. · Journal of the Operational Research Society · 1994 · 3.4K citations

The robust beauty of improper linear models in decision making.

Robyn M. Dawes · American Psychologist · 1979 · 2K citations

Proper Linear Models, Quantitative Methods, Behavioral Decision Making +22

Human associative memory

Behavior Therapy · 1974 · 1.4K citations

Cognitive Science, Associative Memory (Psychology), Neurolinguistics +8