Journal of Applied Communication Research · 2011 · 69 citations · 32 references
Social SciencesCommunicationPsychologyBehavior Change TheoryCommunication TheoryMemoryBehavior Change CommunicationMessage DesignMetacognitive ControlStudent Behavior ManagementStudent Self-regulationSupportive CommunicationCollege CounselingMemorable ExperiencesMessage ContentMessage InterpretationMessage ProductionMessage Repetition EffectsMessage RetentionRecall Of Personal Information
This manuscript details an investigation of memorable messages that help students navigate college life using a control theory framework. Researchers conducted face-to-face interviews with 61 undergraduate students who recalled a specific memorable message that helped them as they navigated college. Results of this formative study show the majority of participants’ memorable messages were academic, and approximately 70% reported changing their behavior when recalling the message. Findings include categories of messages, challenges and topics, message sources, and changes in behavior and attitudes as a result of recalling the message. Additionally, the authors discuss responses to the study findings by college personnel that highlight the applicability of the research.
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