Message Retention

Message Retention is a construct within the field of Message Design that refers to the extent to which individuals maintain information conveyed in a message over time, distinguishing itself from related constructs by its focus on the durability and accessibility of message content in memory following exposure.

26

Publications

2.9K

Citations

72

Authors

45

Institutions

Publications per year

2017–2026

2

Authors

72

  1. CS
    Cynthia Stohl

    University of California, Santa Barbara, United States

    3 publications · 502 citations

    3

    h-index

  2. RE
    Richard E. Petty

    The Ohio State University, United States

    2 publications · 872 citations

    2

    h-index

  3. SW
    Sandi W. Smith

    Michigan State University, United States

    2 publications · 91 citations

    2

    h-index

  4. JT
    John T. Cacioppo

    University of Chicago, United States

    2 publications · 872 citations

    2

    h-index

  5. JC
    JJ Cadiz

    Microsoft (United States), United States

    1 publications · 16 citations

    1

    h-index

1–5 of 72

Venues