“Memorable” Messages

Abstract

Journal Article "Memorable" Messages Get access Mark L. Knapp, Mark L. Knapp 1Mark L. Knapp is Professor of Speech Communication at the State University of New York at New Paltz Search for other works by this author on: Oxford Academic Google Scholar Cynthia Stohl, Cynthia Stohl 2Cynthia Stohl is a doctoral candidate in the Department of Communication at Purdue University Search for other works by this author on: Oxford Academic Google Scholar Kathleen K. Reardon Kathleen K. Reardon 3Kathleen K. Reardon is Assistant Professor in the Department of Communication Sciences at the University of Connecticut Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 31, Issue 4, December 1981, Pages 27–41, https://doi.org/10.1111/j.1460-2466.1981.tb00448.x Published: 07 February 2006