Concepedia

Facilitating cross-selling in a mobile telecom market to develop customer classification model based on hybrid data mining techniques

Hyunchul Ahn, Jae Joon Ahn, Kyong Joo Oh, Dong Ha Kim

Expert Systems with Applications · 2010 · 41 citations · 27 references

Concepts

BusinessMarketingMarketing ManagementCustomer Relationship ManagementData MiningMarketing AnalyticsClassificationCross-selling AnalyticsCross-selling StrategyCustomer ProfilingCustomer SegmentationMobile MarketingChurn-driven Cross-sellCross-sell MarketingCross-sell SegmentationCross-selling PredictionCustomer Segmentation For Cross-sellingDigital Cross-sellingHybrid Classification

References

27

Data mining: concepts and techniques

Jiawei Han, Micheline Kamber · Choice Reviews Online · 2012 · 28.9K citations

Computing, Computer Science, Data Analytics +9

Data Mining - Concepts and Techniques.

Petra Perner · Künstliche Intell. · 2002 · 4.9K citations

Computing, Computer Science, Data Science +12

Genetic algorithms + data structures = evolution programs

A. E. Eiben · Artificial Intelligence in Medicine · 1997 · 612 citations

Architecture, Evolutionary Biology, Optimization +9

Applications of machine learning and rule induction

Pat Langley, Herbert A. Simon · Communications of the ACM · 1995 · 504 citations

Computing, Computer Science, Artificial Intelligence +13

The use of data mining and neural networks for forecasting stock market returns

David Enke, Suraphan Thawornwong · Expert Systems with Applications · 2005 · 462 citations

Computing, Data Science, Finance +16