Signaling theory and information asymmetry in online commerce

Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1

Pavlou, Huigang Liang, Xue · MIS Quarterly · 2007 · 2.6K citations

Business, Information Systems, Management Information Systems +17

Signaling in Retrospect and the Informational Structure of Markets

Michael Spence · American Economic Review · 2002 · 2.4K citations

Social Sciences, Business Economics, Economics +12

Signals in Social Supernets

Judith Donath · Journal of Computer-Mediated Communication · 2007 · 794 citations · Full text

Social Sciences, Communication, Social Psychology +17

What Signal Are You Sending? How Website Quality Influences Perceptions of Product Quality and Purchase Intentions1

Wells, Valacich, Hess · MIS Quarterly · 2011 · 737 citations

Business, Marketing, Marketing Management +17

The content and design of web sites: an empirical study

K.R.E. Huizingh · Information & Management · 2000 · 648 citations

Arts, Design, Information Systems +14