Orchestration Processes in Network-Centric Innovation: Evidence From the Field.

Abstract

Executive Overview Companies have increasingly shifted from innovation initiatives that are centered on internal resources to those that are centered on external networks (said another way, a shift from firm-centric innovation to network-centric innovation). In this paper, we combine insights from product development and network theory with evidence from an extensive field study to describe the nature of a hub firm's orchestration processes in network-centric innovation. Our analysis indicates that network orchestration processes reflect the interplay between elements of innovation design and network design. Promising directions for future research related to network-centric innovation are discussed.