Consumer Protection in China: The Current State of the Art

Suk‐ching Ho, Yat‐ming Sin

European Journal of Marketing · 1988 · 20 citations · 1 references

Concepts

Abstract

A thriving consumer market is gradually emerging in China following the 1979 economic reform. In the pursuit of greater profits, malpractices on the part of the enterprises at the expense of the consumer are on the increase. An attempt is made to take an early glimpse into the current state of consumer protection, hitherto not an issue in this country.

References

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