Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising - Concepedia

Concepedia

Publication | Open Access

Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising

DOI Full Paper Access

53

Citations

7

References

2002

Year

Timothy Dewhirst, Assunta Hunter

Tobacco Control

Abstract

Through third party advertising of events such as Formula One and CART auto racing, tobacco brand names continue to attain visibility to a vast audience.

References

	Year	Citations

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