Concepedia
Statistics
Publications
13
Citations
403
H-Index
11
Active since
2002
Affiliations
University of Guelph(Current)
Western University
University of Saskatchewan
University of British Columbia
University of California, San Francisco
Timothy Dewhirst is an author at University of Guelph specializing in marketing, marketing management, and tobacco promotionals.
Publications per year
2002–2021
BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing
Timothy Dewhirst, Brad Davis · Journal of Advertising · 2005 · 86 citations
Business, Marketing, Marketing Management +17
Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising
Stewart Anderson, Timothy Dewhirst, Pamela M. Ling · Tobacco Control · 2006 · 70 citations · Full text
Social Sciences, Communication, Marketing +10
Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising
Timothy Dewhirst, Assunta Hunter · Tobacco Control · 2002 · 53 citations · Full text
Business, Marketing, Marketing Management +10
Intertextuality, Tobacco Sponsorship of Sports, and Adolescent Male Smoking Culture
Timothy Dewhirst, Robert Sparks · Journal of Sport and Social Issues · 2003 · 41 citations
Business, Marketing, Marketing Management +15
Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm
Timothy Dewhirst · Tobacco Control · 2017 · 28 citations · Full text
Business, Marketing, Marketing Management +6
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