Timothy Dewhirst - Concepedia

Author

Timothy Dewhirst

University of Guelph ORCID

Also Known As

Dewhirst, Timothy, T Dewhirst, T. DEWHIRST, TIMOTHY DEWHIRST, Timothy Dewhirst

Publications

867

Citations

H-Index

Concepts

All Affiliations

University of Guelph University of Saskatchewan Western University University of British Columbia University of California, San Francisco

About

Timothy Dewhirst is an author at University of Guelph specializing in consumer research, advertising, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	7	7	258
2	Business	5	5	178
3	Health Sciences	2	2	28
4	Arts	1	1	85
5	Humanities	1	1	13

Timothy Dewhirst

Publications

386

Citations

H-Index

Page 1

	Year	Citations
BRAND STRATEGY AND INTEGRATED MARKETING COMMUNICATION (IMC): A Case Study of Player’s Cigarette Brand Marketing Timothy Dewhirst, Brad Davis Journal of Advertising Cigarette Brand MarketingDigital MarketingBrand StrategyConsumer ResearchCommunication	2005	85
Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising Stewart Anderson, Timothy Dewhirst, Pamela M. Ling Tobacco Control MarketingTobacco ControlInteractive MarketingManagementConsumer Research	2006	67
Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors' third party advertising Timothy Dewhirst, Assunta Hunter Tobacco Control	2002	53
Intertextuality, Tobacco Sponsorship of Sports, and Adolescent Male Smoking Culture Timothy Dewhirst, Robert Sparks Journal of Sport and Social Issues Consumer ResearchSports SponsorshipBrand StrategyGlobalization Of SportSports Consumption	2003	41
Into the black: Marlboro brand architecture, packaging and marketing communication of relative harm Timothy Dewhirst Tobacco Control	2017	28
A Premiere example of the illusion of harm reduction cigarettes in the 1990s Richard W. Pollay, Timothy Dewhirst Tobacco Control	2003	24
Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea Timothy Dewhirst, Wonkyong B. Lee, Geoffrey T. Fong, Journal of Business Ethics MarketingTobacco ControlVirginia Slims CigarettesConsumer CultureConsumer Issue	2015	22
Natural American Spirit cigarettes are marketed as ‘made different’: the role of brand positioning and differentiation Timothy Dewhirst Tobacco Control Experimental EvolutionGeneticsConsumer ResearchBrand StrategyEvolutionary Genomics	2021	15
‘Beyond nicotine’ marketing strategies: Big Tobacco diversification into the vaping and cannabis product sectors Timothy Dewhirst Tobacco Control Consumer ResearchBig Tobacco DiversificationCanadian Cannabis CompanyTobacco ControlTobacco Sales	2021	15
The Meaning of “Light” and “Ultralight” Cigarettes: A Commentary on Smith, Stutts, and Zank Janet Hoek, Timothy Dewhirst Journal of Public Policy & Marketing Substance UseConsumer ResearchSocial SmokersHarm ReductionPsychology	2012	13

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