Services Marketing Quarterly · 1991 · 50 citations · 1 references
BusinessMarketingMarketing ManagementMarketing StrategyRelationship MarketingStrategic MarketingMarketing EthicsReligious DiffusionSpiritualityReligious Consumer CultureReligious Influences On Consumption
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A marketing analysis of religion
James W. Culliton · Business Horizons · 1959 · 17 citations