Measuring consumer perceptions of payment mode

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.9K citations

Natural Sciences, Data Science, Categorical Data Analysis +13

A Paradigm for Developing Better Measures of Marketing Constructs

Gilbert A. Churchill · Journal of Marketing Research · 1979 · 12.7K citations

Business, Marketing, Marketing Management +2

Positive psychology: An introduction.

Martin E. P. Seligman, Mihály Csíkszentmihályi · American Psychologist · 2000 · 11.1K citations

Social Sciences, Behavioral Sciences, Psychology +15

Positive psychology: An introduction.

Martin E. P. Seligman, Mihály Csíkszentmihályi · American Psychologist · 2000 · 9.9K citations

Social Sciences, Behavioral Sciences, Psychology +15

Feeling and thinking: Preferences need no inferences.

Robert B. Zajonc · American Psychologist · 1980 · 7.8K citations · Full text

Social Sciences, Behavioral Sciences, Psychology +8