Concepedia

Margaret Craig‐Lees

MC

Statistics

Publications

9

Citations

853

H-Index

9

Active since

1998

Affiliations

UNSW Sydney(Current)

Auckland University of Technology

Margaret Craig‐Lees is an author at UNSW Sydney specializing in business, consumer behavior, and marketing.

Publications per year

1998–2015

9

Publications

9

Technology‐enabled service delivery

Rhett H. Walker, Margaret Craig‐Lees, R Hecker et al. · International Journal of Service Industry Management · 2002 · 302 citations

Business, Information Systems, Technology Management +15

Understanding voluntary simplifiers

Margaret Craig‐Lees, Constance Hill · Psychology and Marketing · 2002 · 294 citations

Business, Marketing, Marketing Management +7

Audience Engagement and its Effects on Product Placement Recognition

Jane Scott, Margaret Craig‐Lees · Journal of Promotion Management · 2010 · 59 citations

Business, Marketing, Social Psychology +13

Sense making: Trojan horse? Pandora's box?

Margaret Craig‐Lees · Psychology and Marketing · 2001 · 56 citations

Management, Organization Studies, Organizational Behavior +10

Measuring consumer perceptions of payment mode

Jashim Khan, Russell W. Belk, Margaret Craig‐Lees · Journal of Economic Psychology · 2015 · 48 citations

Business, Marketing, Marketing Management +13

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