Concepedia

Jane Scott

JS

Statistics

Publications

2

Citations

83

H-Index

2

Active since

2008

Affiliations

Auckland University of Technology(Current)

UNSW Sydney

Jane Scott is an author at Auckland University of Technology specializing in marketing, strategic marketing, and consumer behavior.

Publications per year

2008–2010

2

Publications

2

Audience Engagement and its Effects on Product Placement Recognition

Jane Scott, Margaret Craig‐Lees · Journal of Promotion Management · 2010 · 59 citations

, , +13

Perceptions of product placement practice across Australian and US practitioners

Margaret Craig‐Lees, Jane Scott, Remiko Wong · Marketing Intelligence & Planning · 2008 · 24 citations

, , +9

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