Resource allocation in the new product process

The Dimensions of Industrial New Product Success and Failure

Robert G. Cooper · Journal of Marketing · 1979 · 990 citations

Management, Innovation Management, Strategic Management +17

SAPPHO updated — project SAPPHO phase II

Roy Rothwell, Christopher Freeman, Adam Horsley et al. · Research Policy · 1993 · 744 citations

Management, Project Management, Systems Architecture +1

SAPPHO updated - project SAPPHO phase II

Roy Rothwell, V.T.P. Jervis · Research Policy · 1974 · 713 citations

Business, Information Systems, Project Management +2

A study of success and failure in product innovation: The case of the U.S. electronics industry

Modesto A. Maidique, B.J. Zirger · IEEE Transactions on Engineering Management · 1984 · 661 citations

Management, Innovation Management, Marketing +17

The Dimensions of Industrial New Product Success and Failure

Richard G. Cooper · Journal of Marketing · 1979 · 580 citations

Management, Innovation Management, Strategic Management +17