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An empirical investigation of mobile data service continuance: Incorporating the theory of planned behavior into the expectation–confirmation model

Mobile MarketingInnovation AdoptionBehavioral Decision MakingDigital MarketingTechnology Acceptance ModelMobile CommerceExpectation–confirmation ModelUser AcceptanceManagementConsumer ResearchSocial InfluenceConsumer BehaviorMarketingEmpirical InvestigationSocial SciencesPlanned Behavior