Referral programs, customer value, and the relevance of dyadic characteristics - Concepedia

Concepedia

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Referral programs, customer value, and the relevance of dyadic characteristics

24

Citations

8

References

2015

Year

Guillermo Armelini, Christian Barrot, Jan U. Becker

International Journal of Research in Marketing

Customer ExperienceCustomer SatisfactionReferral ProgramsInteractive MarketingManagementBusinessCustomer InvolvementMarketingCustomer Journey AnalysisCustomer Loyalty

References

	Year	Citations

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