Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions - Concepedia

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Brand personality and culture: The role of cultural differences on the impact of brand personality perceptions on tourists' visit intentions

207

Citations

62

References

2015

Year

Kurt Matzler, Andreas Ströbl, Nicola Stokburger-Sauer, Artur Bobovnicky, Florian Bauer

Tourism Management

CultureDestination MarketingBrand Personality PerceptionsBrand PersonalityCultural DifferencesManagementBusinessCultural TourismTourismMarketingTourist Experience

References

	Year	Citations

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