Boxing Helena and Corseting Eunice: Sexual Rhetoric in Cosmopolitan and Playboy Magazines

A Woman's Place: An Analysis of the Roles Portrayed by Women in Magazine Advertisements

Alice E. Courtney, Sarah Wernick Lockeretz · Journal of Marketing Research · 1971 · 378 citations

Social Sciences, Communication, Gender Studies +8

The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited

Mee-Eun Kang · Sex Roles · 1997 · 309 citations

Social Sciences, Gender Studies, Sociology +11

Deadly persuasion: why women and girls must fight the addictive power of advertising

Choice Reviews Online · 2000 · 292 citations

Business, Gender Studies, Marketing +17

In the Pages of Ms.: Sex Role Portrayals of Women in Advertising

Jill Hicks Ferguson, Peggy J. Kreshel, Spencer F. Tinkham · Journal of Advertising · 1990 · 185 citations

Business, Gender Studies, Marketing +16

Women and Weight: Gendered Messages on Magazine Covers

Amy R. Malkin, Kimberlie Wornian, Joan C. Chrisler · Sex Roles · 1999 · 179 citations

Social Sciences, Gender Studies, Sociology +8