Choice Reviews Online · 1989 · 38 citations · 0 references
ManagementMarketingMarketing ManagementMarketing StrategyNew Product DevelopmentProduct ManagementMarketing Mix ModelingProduct DevelopmentProduct Life Cycle ManagementProduct Lifecycle ManagementProduct PlanningProduct StrategyProduct End-of-life ManagementProduct Innovation ManagementProduct Life Cycle DiffusionProduct Lifecycle AnalysisProduct Lifecycle DesignProduct Lifecycle Management IntegrationProduct Maturity Management
Preface Framework for Product Planning Basic Product Decisions Product Development Consumer Characteristics and Behavior Demographics Diffusion of Innovations Product Life Cycle Management Product Life Cycle: The Marketing Mix Product Life Cycle: Other Competitive Strategies International Dimension International Product Life Cycle Index