SSRN Electronic Journal · 2002 · 11 citations · 46 references
Social SciencesCommunicationMarketingInteractive MediaPersuasionUser Experience DesignCustomer EngagementDigital AudiencesExperience DesignImmersive MediaNew MediaOnline Consumer BehaviorInteractivityNew Media TheoryOnline Customer ExperiencePersonalization Effects
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Understanding Media: The Extensions of Man
Stuart Levine, Marshall McLuhan · American Quarterly · 1964 · 12.4K citations