Concepedia

The strategy and tactics of pricing: A guide to profitable decision making

Unknown author(s)

Long Range Planning · 1995 · 382 citations · 0 references

Concepts

BusinessBusiness EconomicsStrategyBusiness StrategyPricing StrategyPricing TheoryBehavioral PricingCompetitive PricingCost-based PricingPricing DecisionsPricing OptimizationValue-based PricingPrice Setting BehaviorPrice-setting RulesPricing Execution