Conception de l'Action en Situation

Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements?

Noël Albert, Laure Ambroise, Pierre Valette‐Florence · Journal of Business Research · 2017 · 134 citations

Marketing, Advertising, Personal Branding +7

Financial performance of servitized manufacturing firms: A configuration issue between servitization strategies and customer-oriented organizational design

Laure Ambroise, Isabelle Prim‐Allaz, Christine Teyssier · Industrial Marketing Management · 2017 · 84 citations

Configuration Issue, Firm Performance, Financial Management +10

The extended reality technology (ERT) framework for designing customer and service experiences in phygital settings: a service research agenda

Wided Batat, Wafa Hammedi · Journal of service management · 2022 · 67 citations

Customer Experience, Customer Satisfaction, Engineering +22

Export promotion programs, export capabilities, and risk management practices of internationalized SMEs

Alexis Catanzaro, Christine Teyssier · Small Business Economics · 2020 · 67 citations · Full text

Marketing, International Management, Trade +12

Enhancing consumer value of the co-design experience in mass customization

Frances Turner, Aurélie Merle, David Gotteland · Journal of Business Research · 2020 · 66 citations

Design Innovation, Industrial Design, Design Decision +11