Statistics
Publications
268
Citations
2.7K
Authors
9
Location
New York, United States
268
The impact of Olympic sponsorship on corporate image
Horst Stipp · International Journal of Advertising · 1998 · 79 citations
Business, Communication, Marketing +13
Assessing a New Advertising Effect
Dan Zigmond, Horst Stipp · Journal of Advertising Research · 2010 · 63 citations
1–5 of 268
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6
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3
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3
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3
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