Concepedia

Dan Zigmond

DZ

Statistics

Publications

5

Citations

167

H-Index

5

Active since

2009

Affiliations

Google (United States)(Current)

Dan Zigmond is an author at Google (United States) specializing in advertising audiences, advertising, and marketing.

Publications per year

2009–2013

5

Publications

5

Assessing a New Advertising Effect

Dan Zigmond, Horst Stipp · Journal of Advertising Research · 2010 · 63 citations

Social Sciences, Communication, Marketing +17

GOOGLE DISEASE TRENDS: AN UPDATE

Patrick Copeland, Raquel Romano, Tom Zhang et al. · 2013 · 47 citations

Public Health, Preventive Medicine, Public Health Practice +17

Empowering Online Advertisements by Empowering Viewers with the Right to Choose

Max Pashkevich, Sundar Dorai‐Raj, Melanie Kellar et al. · Journal of Advertising Research · 2012 · 23 citations

Business, Communication, Marketing +11

Measuring Advertising Quality on Television

Dan Zigmond, Sundar Dorai‐Raj, Yannet Interian et al. · Journal of Advertising Research · 2009 · 20 citations

Business, Marketing, Marketing Management +17

Multitaskers May be Advertisers' Best Audience

Dan Zigmond, Horst Stipp · 2011 · 14 citations

Business, Marketing, Marketing Management +2

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