3
Publications
117
Citations
3
H-Index
2008
Active since
Affiliations
NBCUniversal (United States)(Current)
Devra Jacobs is an author at NBCUniversal (United States) specializing in communication, management, and marketing.
Top concepts
MarketingManagementAdvertisingCommunicationAdvertising EffectivenessArtsEmotionTelevisionMedia EffectsMedia Psychology
Publications per year
2008–2013
3
3
Caleb J. Siefert, Ravi Kothuri, Devra Jacobs et al. · Journal of Advertising Research · 2009 · 46 citations
Digital Marketing, Targeted Advertising, Consumer Research +21
Caleb J. Siefert, Janet Gallent, Devra Jacobs et al. · International Journal of Advertising · 2008 · 37 citations
Leveraging Synergy and Emotion In a Multi-Platform World
Audrey Steele, Devra Jacobs, Caleb J. Siefert et al. · Journal of Advertising Research · 2013 · 34 citations · Full text
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