Devra Jacobs - Concepedia

Author

Devra Jacobs

Also Known As

Devra B. Jacobs, Devra Jacobs

Publications

117

Citations

H-Index

Concepts

All Affiliations

Devra Jacobs is an author at NBCUniversal (United States) specializing in communication, management, and marketing.

#	Concept	H-Index	Publications	Citations
1	Management	3	3	117
2	Communication	3	3	117
3	Arts	2	2	80
4	Social Sciences	1	1	37
5	Cognitive Science	1	1	37

Devra Jacobs

Publications

117

Citations

H-Index

Page 1

	Year	Citations
Winning the Super “Buzz” Bowl Caleb J. Siefert, Ravi Kothuri, Devra Jacobs, Journal of Advertising Research Digital MarketingTargeted AdvertisingConsumer ResearchCommunicationConsumer Engagement	2009	46
Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing Caleb J. Siefert, Janet Gallent, Devra Jacobs, International Journal of Advertising Fast-forward ViewingBiometricsTargeted AdvertisingCognitionPerception	2008	37
Leveraging Synergy and Emotion In a Multi-Platform World Audrey Steele, Devra Jacobs, Caleb J. Siefert, Journal of Advertising Research Emerging MediaDigital MarketingMedia PlatformsAffective DesignAffective Neuroscience	2013	34

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