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The Role of Marketer-Generated Content in Customer Engagement Marketing
Matthijs Meire, Kelly Hewett, Michel Ballings et al. · Journal of Marketing · 2019 · 288 citations
Gaurav Sharma, Mu. Naushad, Ala’a H. Al‐Muhtaseb et al. · International Journal of Biological Macromolecules · 2016 · 281 citations
Natural Sciences, Materials Engineering, Materials Science +17
Gaurav Sharma, Mu. Naushad, Ajay Kumar et al. · Journal of Photochemistry and Photobiology A Chemistry · 2017 · 199 citations
Kameswari Chebrolu, Bhaskaran Raman, Nilesh Mishra et al. · 2008 · 148 citations
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