Concepedia

Website Personalization

Website Personalization is a conversion rate optimization method that dynamically tailors webpage content, layout, or functionality to individual user characteristics or behaviors to enhance relevance and improve engagement outcomes.

122

Publications

10.9K

Citations

299

Authors

127

Institutions

Publications per year

2017–2026

12

Parents

Publications

122

The filter bubble: how the new personalized Web is changing what we read and how we think

Choice Reviews Online · 2012 · 1.3K citations

, , +17

Web mining for web personalization

Magdalini Eirinaki, Michalis Vazirgiannis · ACM Transactions on Internet Technology · 2003 · 827 citations

, , +14

Social Networks, Personalized Advertising, and Privacy Controls

Catherine E. Tucker · Journal of Marketing Research · 2013 · 798 citations

, , +17

Web Personalization as a Persuasion Strategy: An Elaboration Likelihood Model Perspective

Kar Yan Tam, Shuk Ying Ho · Information Systems Research · 2005 · 619 citations

, , +10

E-Customization

Asim Ansari, Carl F. Mela · Journal of Marketing Research · 2003 · 605 citations

, , +17

1–5 of 122

Authors

299

  1. SY
    Shuk Ying Ho

    Australian National University, Australia

    5 publications · 908 citations

    5

    h-index

  2. NR
    Naren Ramakrishnan

    Virginia Tech, United States

    3 publications · 93 citations

    3

    h-index

  3. PS
    Paola Salomoni

    University of Bologna, Italy

    3 publications · 49 citations

    3

    h-index

  4. CE
    Catherine E. Tucker

    Massachusetts Institute of Technology, United States

    3 publications · 978 citations

    3

    h-index

  5. KY
    Kar Yan Tam

    Hong Kong University of Science and Technology, Hong Kong SAR China

    3 publications · 806 citations

    3

    h-index

1–5 of 299

Institutions

127

  1. Massachusetts Institute of Technology

    Cambridge, United States

    4 h-index

    6 publications

    1.1K citations

  2. Georgia Institute of Technology

    Atlanta, United States

    4 h-index

    14 publications

    586 citations

  3. Hong Kong University of Science and Technology

    Hong Kong, Hong Kong

    4 h-index

    5 publications

    1.4K citations

  4. University of California, Irvine

    Irvine, United States

    3 h-index

    5 publications

    559 citations

  5. University of Bologna

    Bologna, Italy

    3 h-index

    9 publications

    148 citations

  6. University of Patras

    Pátrai, Greece

    3 h-index

    11 publications

    141 citations

  7. National Bureau of Economic Research

    Cambridge, United States

    2 h-index

    2 publications

    829 citations

  8. The University of Texas at Dallas

    Richardson, United States

    2 h-index

    3 publications

    83 citations

1–8 of 127

Venues

  1. Computers in Human Behavior

    3 publications · 301 citations

    3

    h-index

  2. Journal of Marketing Research

    3 publications · 1.4K citations

    3

    h-index

  3. Information Systems Research

    ISR · 3 publications · 802 citations

    3

    h-index

  4. IT Professional

    2 publications · 77 citations

    2

    h-index

  5. Computer Standards & Interfaces

    2 publications · 48 citations

    2

    h-index

1–5