Video Virality

Video Virality is a phenomenon in digital marketing characterized by the rapid and extensive dissemination of a video content across online platforms, distinguished by its exponential growth in viewer engagement and sharing behavior relative to typical video diffusion patterns.

Publications

4.3K

Citations

166

Authors

Institutions

Publications per year

2017–2026

Variants

Viral Video Phenomenon

Parents

Video Marketing

Publications

The Structural Virality of Online Diffusion

Sharad Goel, Ashton Anderson, Jake M. Hofman et al. · Management Science · 2015 · 649 citations

Social Sciences, Infectious Diseases, Collective Behavior +14

The tube over time

Flávio Figueiredo, Fabrício Benevenuto, Jussara M. Almeida · 2011 · 280 citations

Social Sciences, Computer Science, Information Systems +12

What makes a video go viral? An analysis of emotional contagion and Internet memes

Rosanna E. Guadagno, Daniel M. Rempala, Shannon M. Murphy et al. · Computers in Human Behavior · 2013 · 276 citations

Social Sciences, Communication, Social Psychology +14

“Yes We Can”: How Online Viewership, Blog Discussion, Campaign Statements, and Mainstream Media Coverage Produced a Viral Video Phenomenon

Kevin Wallsten · Journal of Information Technology & Politics · 2010 · 185 citations

Social Sciences, Communication, Political Science +17

Virality over YouTube: an empirical analysis

Gohar F. Khan, Sokha Vong · Internet Research · 2014 · 160 citations

Social Sciences, Communication, Media Studies +16

1–5 of 63

Authors

166

LX
Lexing Xie
Australian National University, Australia
5 publications · 237 citations
5
h-index
MR
Marian-Andrei Rizoiu
Australian National University, Australia
4 publications · 156 citations
4
h-index
AD
Alberto Dafonte Gómez
Universidade de Vigo, Spain
3 publications · 100 citations
3
h-index
KW
Karen Whitehill King
University of Georgia, United States
3 publications · 174 citations
3
h-index
TB
Tom Broxton
Google (United States), United States
2 publications · 130 citations
2
h-index

1–5 of 166

Institutions

1–8 of 98

Venues

Proceedings of the International AAAI Conference on Web and Social Media
3 publications · 103 citations
3
h-index
International Journal of Advertising
IJA · 2 publications · 203 citations
2
h-index
Computers in Human Behavior
2 publications · 324 citations
2
h-index
Journal of Current Issues & Research in Advertising
JCIRA · 2 publications · 49 citations
2
h-index
Communication & Society
2 publications · 22 citations
2
h-index

1–5