Variable Pricing

Variable Pricing is a pricing strategy in which the price of a beverage is dynamically adjusted based on specific market conditions, consumer segments, or temporal factors, distinguishing it from fixed pricing models by its responsiveness to fluctuating demand and contextual variables.

60

Publications

2.3K

Citations

141

Authors

79

Institutions

Publications per year

2017–2026

20

Authors

141

  1. MB
    Mark Burris

    Texas A&M University, United States

    4 publications · 148 citations

    4

    h-index

  2. BM
    Breffni M. Noone

    Pennsylvania State University, United States

    3 publications · 157 citations

    3

    h-index

  3. SE
    Sheryl E. Kimes

    Cornell University, United States

    3 publications · 188 citations

    3

    h-index

  4. EC
    Edward C. Sullivan

    California Polytechnic State University, United States

    3 publications · 117 citations

    3

    h-index

  5. JJ
    Julius Juma Okello

    University of Nairobi, Kenya

    2 publications · 120 citations

    2

    h-index

1–5 of 141

Venues

  1. 7

    h-index

  2. Cornell Hotel and Restaurant Administration Quarterly

    CQ · 3 publications · 196 citations

    3

    h-index

  3. Journal of Transportation Engineering

    2 publications · 70 citations

    2

    h-index

  4. Journal of Hospitality & Tourism Research

    JHTR · 2 publications · 126 citations

    2

    h-index

  5. RePEc: Research Papers in Economics

    Repository · 2 publications · 109 citations

    2

    h-index

1–5