Usage Directions
Usage Directions is a scholarly contribution that specifies the prescriptive guidance for applying a particular method, model, framework, theory, construct, dataset, task, or metric within a defined research context.
22
Publications
3.4K
Citations
56
Authors
37
Institutions
Publications per year
2017–2026
7
Parents
22
Seeking the Ideal Form: Product Design and Consumer Response
Peter Bloch · Journal of Marketing · 1995 · 1.4K citations
Seeking the Ideal Form: Product Design and Consumer Response
Peter Bloch · Journal of Marketing · 1995 · 964 citations
The Use of Figures of Speech in Print Ad Headlines
James H. Leigh · Journal of Advertising · 1994 · 172 citations
Business, Communication, Marketing +13
1–5 of 22
56
2
h-index
1
h-index
1
h-index
1
h-index
1
h-index
1–5 of 56
37
University of Missouri
Columbia, United States
2 h-index
2 publications
2.4K citations
University of Bergen
Bergen, Norway
2 h-index
4 publications
114 citations
University of Washington
Seattle, United States
1 h-index
1 publications
25 citations
Janssen (United States)
Hopewell, United States
1 h-index
1 publications
37 citations
Apple (United States)
Cupertino, United States
1 h-index
1 publications
37 citations

Tohoku University
Sendai, Japan
1 h-index
1 publications
53 citations
Heidelberg University
Heidelberg, Germany
1 h-index
1 publications
25 citations

NEOMA Business School
Mont-Saint-Aignan, France
1 h-index
1 publications
217 citations
1–8 of 37
2 publications · 82 citations
2
h-index
JM · 2 publications · 2.4K citations
2
h-index
1 publications · 25 citations
1
h-index
1 publications · 53 citations
1
h-index
JM · 1 publications · 92 citations
1
h-index
1–5