Concepedia

Upselling Analytics

Upselling Analytics is a methodological framework within personalization analytics that specifically enables the identification and optimization of opportunities to promote higher-value products or services to customers based on behavioral and transactional data.

4

Publications

127

Citations

13

Authors

7

Institutions

Publications per year

2017–2026

3

Parents

Publications

4

Online upselling: Moving beyond offline upselling in the hotel industry

Basak Denizci Guillet · International Journal of Hospitality Management · 2019 · 46 citations · Full text

, , +16

Measuring upselling potential of life insurance customers: Application of a stochastic frontier model

Byung-Do Kim, Sun-Ok Kim · Journal of Interactive Marketing · 1999 · 45 citations

, , +14

Will they take this offer? A machine learning price elasticity model for predicting upselling acceptance of premium airline seating

Saravanan Thirumuruganathan, Noora Al Emadi, Soon‐gyo Jung et al. · Information & Management · 2023 · 25 citations · Full text

, , +15

Unlocking revenue: Psychological pricing effect for airlines’ upselling strategies

Eunji Lee, Jungkeun Kim, Seunghun Shin et al. · International Journal of Hospitality Management · 2024 · 12 citations

, , +13

Combined Appetency and Upselling Prediction Scheme in Telecommunication Sector Using Support Vector Machines

Lian-Ying Zhou, Daniel M. Amoh, Louis K. Boateng et al. · International Journal of Modern Education and Computer Science · 2019 · 11 citations · Full text

, , +17

1–5 of 4

Authors

13

  1. SJ
    Soon‐gyo Jung

    Hamad bin Khalifa University, Qatar

    1 publications · 25 citations

    1

    h-index

  2. SK
    Sun-Ok Kim

    Chung-Ang University, South Korea

    1 publications · 45 citations

    1

    h-index

  3. BJ
    Bernard J. Jansen

    Pennsylvania State University, United States

    1 publications · 25 citations

    1

    h-index

  4. DM
    Daniel M. Amoh

    Jiangsu University, China

    1 publications · 11 citations

    1

    h-index

  5. BD
    Basak Denizci Guillet

    Hong Kong Polytechnic University, Hong Kong SAR China

    1 publications · 46 citations

    1

    h-index

1–5 of 13

Institutions

7

  1. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    1 h-index

    1 publications

    46 citations

  2. University of Vaasa

    Vaasa, Finland

    1 h-index

    1 publications

    25 citations

  3. Pennsylvania State University

    State College, United States

    1 h-index

    1 publications

    25 citations

  4. Hamad bin Khalifa University

    Doha, Qatar

    1 h-index

    5 publications

    125 citations

  5. Jiangsu University

    Zhenjiang, China

    1 h-index

    4 publications

    44 citations

  6. Seoul National University

    Seoul, South Korea

    1 h-index

    2 publications

    90 citations

  7. University of the Philippines Diliman

    Quezon City, Philippines

    1 h-index

    1 publications

    25 citations

  8. Kyung Hee University

    Seoul, South Korea

    1 publications

    12 citations

1–8 of 7

Venues

  1. 1

    h-index

  2. 1

    h-index

  3. Information & Management

    1 publications · 25 citations

    1

    h-index

  4. Journal of Interactive Marketing

    JIM · 1 publications · 45 citations

    1

    h-index

1–4