Transportation Theory
Transportation Theory is a psychological framework within narrative persuasion that explains how individuals become immersed in a story through vivid mental imagery and emotional engagement, leading to attitude and belief changes by virtue of their cognitive and affective absorption in the narrative.
209
Publications
20.7K
Citations
482
Authors
307
Institutions
Publications per year
2017–2026
76
Variants
Narrative Transportation Theory
Parents
209
Transportation and traffic theory
J F Mortelmans · European Journal of Operational Research · 1992 · 498 citations
Engineering, Mathematics, Transport +14
1–5 of 209
482
University at Buffalo, State University of New York, United States
4 publications · 6.5K citations
4
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3
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3
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2
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2
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1–5 of 482
307
University of Oxford
Oxford, United Kingdom
4 h-index
4 publications
171 citations

University of Pisa
Pisa, Italy
3 h-index
4 publications
388 citations
University College London
London, United Kingdom
3 h-index
6 publications
192 citations
University of Tennessee at Knoxville
Knoxville, United States
3 h-index
5 publications
427 citations

The University of Sydney
Sydney, Australia
3 h-index
6 publications
157 citations

University of Hong Kong
Pok Fu Lam, Hong Kong
3 h-index
3 publications
105 citations
Texas A&M University
College Station, United States
3 h-index
5 publications
714 citations
University of Chile
Santiago, Chile
3 h-index
6 publications
400 citations
1–8 of 307
6 publications · 616 citations
6
h-index
TRR · 6 publications · 145 citations
6
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4 publications · 321 citations
4
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ACSE · 3 publications · 71 citations
3
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3 publications · 159 citations
3
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1–5