Symbolic Needs is a consumer need representing the psychological and social motivations that drive individuals to seek products and brands as expressions of self-identity, social membership, or cultural meaning, distinct from functional or utilitarian requirements.
59
Publications
15.7K
Citations
131
Authors
77
Institutions
Publications per year
2017–2026
15
Parents
Publications
59
Dimensions of Brand Personality
Jennifer Aaker · Journal of Marketing Research · 1997 · 4.7K citations
Business, Marketing, Psychology +17
Dimensions of Brand Personality
Jennifer Aaker · Journal of Marketing Research · 1997 · 3.9K citations
Business, Marketing, Psychology +17
1–5 of 59
Authors
131
- JA
3
h-index
- LS
2
h-index
- YT
1
h-index
- JB
1
h-index
- RY
1
h-index
1–5 of 131
Institutions
77
Erasmus University Rotterdam
Rotterdam, The Netherlands
2 h-index
3 publications
258 citations
Pennsylvania State University
State College, United States
2 h-index
3 publications
231 citations
University of Groningen
Groningen, The Netherlands
2 h-index
4 publications
2.6K citations
University of California, Los Angeles
Los Angeles, United States
2 h-index
2 publications
8.6K citations
University of California, Davis
Davis, United States
2 h-index
4 publications
169 citations
Universidade de Ribeirão Preto
Ribeirão Preto, Brazil
1 h-index
3 publications
48 citations
Australian Housing and Urban Research Institute
Melbourne, Australia
1 h-index
1 publications
17 citations
Flinders University
Adelaide, Australia
1 h-index
3 publications
69 citations
1–8 of 77
Venues
- ACR North American Advances
3 publications · 105 citations
3
h-index
- Journal of Consumer Research
JCR · 2 publications · 1.4K citations
2
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- Transportation Research Part A Policy and Practice
2 publications · 2K citations
2
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- Journal of Marketing Research
2 publications · 8.6K citations
2
h-index
- Society
1 publications · 14 citations
1
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1–5