Concepedia

Supply-side Platforms

Supply-Side Platform is a programmatic advertising technology system that enables publishers to manage, sell, and optimize digital advertising inventory through automated auction processes by connecting to multiple demand sources in real time.

116

Publications

6.1K

Citations

293

Authors

154

Institutions

Publications per year

2017–2026

46

Variants

Supply-side Platform

Parents

Publications

116

Value co-creation practices in business-to-business platform ecosystems

Andreas Hein, Jörg Weking, Maximilian Schreieck et al. · Electronic Markets · 2019 · 362 citations · Full text

, , +16

Towards a Fair Marketplace

Rishabh Mehrotra, James O. McInerney, Hugues Bouchard et al. · 2018 · 278 citations

, , +15

Development of Social Media Strategies in Tourism Destination

Alžbeta Kiráľová, Antonín Pavlíčeka · Procedia - Social and Behavioral Sciences · 2015 · 274 citations · Full text

, , +17

From Niches to Riches: The Anatomy of the Long Tail

Erik Brynjolfsson, Yu Jeffrey Hu, Michael D. Smith · Figshare · 2018 · 258 citations · Full text

, , +13

Trading information for access: informational lobbying strategies and interest group access to the European Union

Adam William Chalmers · Journal of European Public Policy · 2012 · 203 citations

, , +17

1–5 of 116

Authors

293

  1. XL
    Xiang Li

    Beijing University of Chemical Technology, China

    3 publications · 304 citations

    3

    h-index

  2. MB
    Marina Bassi

    Inter-American Development Bank, United States

    2 publications · 38 citations

    2

    h-index

  3. RG
    Rachel Gibson

    University of Manchester, United Kingdom

    2 publications · 239 citations

    2

    h-index

  4. RM
    Rishabh Mehrotra

    University College London, United Kingdom

    2 publications · 289 citations

    2

    h-index

  5. NS
    Navdeep S. Sahni

    Stanford University, United States

    2 publications · 105 citations

    2

    h-index

1–5 of 293

Institutions

154

  1. Nankai University

    Tianjin, China

    4 h-index

    6 publications

    470 citations

  2. University of Michigan

    Ann Arbor, United States

    3 h-index

    3 publications

    207 citations

  3. University of South Carolina

    Columbia, United States

    3 h-index

    3 publications

    122 citations

  4. Massachusetts Institute of Technology

    Cambridge, United States

    3 h-index

    4 publications

    289 citations

  5. Tianjin University

    Tianjin, China

    3 h-index

    7 publications

    698 citations

  6. University of California, Los Angeles

    Los Angeles, United States

    2 h-index

    2 publications

    72 citations

  7. University of Amsterdam

    Amsterdam, The Netherlands

    2 h-index

    2 publications

    118 citations

  8. Eindhoven University of Technology

    Eindhoven, The Netherlands

    2 h-index

    8 publications

    140 citations

1–8 of 154

Venues

  1. SSRN Electronic Journal

    Repository · 7 publications · 243 citations

    7

    h-index

  2. RePEc: Research Papers in Economics

    Repository · 4 publications · 104 citations

    4

    h-index

  3. Economía

    2 publications · 38 citations

    2

    h-index

  4. Electronic Markets

    EM · 2 publications · 387 citations

    2

    h-index

  5. International Journal of Production Economics

    2 publications · 118 citations

    2

    h-index

1–5