Concepedia

Alžbeta Kiráľová

AK

5

Publications

396

Citations

5

H-Index

2015

Active since

Affiliations

University of Business in Prague(Current)

Alžbeta Kiráľová is an author at University of Business in Prague specializing in business, communication, and destination marketing.

Top concepts

TourismBusinessMarketingCommunicationTourism MarketingDestination MarketingArtsManagementAdvertisingSocial Media

Publications per year

2015–2024

5

Publications

5

Development of Social Media Strategies in Tourism Destination

Alžbeta Kiráľová, Antonín Pavlíčeka · Procedia - Social and Behavioral Sciences · 2015 · 269 citations · Full text

Destination Marketing, Social Media, Social Medium Monitoring +11

Strategic Marketing Communication in Pilgrimage Tourism

Róbert Štefko, Alžbeta Kiráľová, Martin Mudrík · Procedia - Social and Behavioral Sciences · 2015 · 85 citations · Full text

Tourism Management, Destination Marketing, Advertising +15

Local gastronomy as a prerequisite of food tourism development in the Czech Republic

Alžbeta Kiráľová, Iveta Hamarneh · Marketing and Management of Innovations · 2017 · 17 citations · Full text

Event management literature: exploring the missing body of knowledge

Greg Richards, Dianine Censon, Daniela Gračan et al. · Journal of Policy Research in Tourism Leisure and Events · 2022 · 15 citations · Full text

Mapping the dark: a bibliometric examination of research in Dark Tourism

Alžbeta Kiráľová, Radka Šperková · Cogent Social Sciences · 2024 · 10 citations · Full text

Rows per page

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