Strategy Maps
Strategy Maps is a strategic visualization framework within the Balanced Scorecard methodology that distinguishes itself by graphically representing the cause-and-effect relationships among objective, measurable components of organizational strategy across financial, customer, internal process, and learning and growth perspectives.
157
Publications
12.3K
Citations
326
Authors
206
Institutions
Publications per year
2017–2026
37
157
Having trouble with your strategy? Then map it.
Robert S. Kaplan, D. P. Norton · PubMed · 2001 · 1.1K citations
Measuring the strategic readiness of intangible assets.
Robert S. Kaplan, D. P. Norton · PubMed · 2004 · 984 citations
The strategy map: guide to aligning intangible assets
Robert S. Kaplan, D. P. Norton · Strategy and Leadership · 2004 · 454 citations
1–5 of 157
326
7
h-index
7
h-index
6
h-index
5
h-index
3
h-index
1–5 of 326
206

Universidad de Santiago de Chile
Santiago, Chile
6 h-index
18 publications
1K citations
Boston University
Boston, United States
3 h-index
3 publications
2.5K citations
Islamic Azad University South Tehran Branch
Tehran, Iran
3 h-index
7 publications
423 citations
Cranfield University
Cranfield, United Kingdom
3 h-index
6 publications
1.3K citations
University of Pennsylvania
Philadelphia, United States
3 h-index
5 publications
132 citations

UNSW Sydney
Sydney, Australia
3 h-index
5 publications
428 citations
Turku University of Applied Sciences
Turku, Finland
3 h-index
3 publications
109 citations

Drexel University
Philadelphia, United States
2 h-index
2 publications
77 citations
1–8 of 206
6 publications · 301 citations
6
h-index
5 publications · 407 citations
5
h-index
4 publications · 405 citations
4
h-index
4 publications · 186 citations
4
h-index
4 publications · 385 citations
4
h-index
1–5