Start-up Pivoting
Start-Up Pivoting is a strategic realignment process in which an entrepreneurial venture systematically changes its core business model, product offering, or market focus—while retaining its foundational organizational identity—as a deliberate response to validated learning, market feedback, or environmental shifts, thereby distinguishing it from incremental iteration, mere adaptation, or organizational failure.
5
Publications
223
Citations
14
Authors
7
Institutions
Publications per year
2017–2026
4
Parents
5
Start-Ups Must Be Ready to Pivot
Sohaib Shahid Bajwa, Xiaofeng Wang, Rafael Chanin et al. · IEEE Software · 2017 · 33 citations
Management, Innovation Management, New Product Development +11
To Pivot or Not To Pivot: On the Relationship between Pivots and Revenue among Startups
César Bandera, Ellen Thomas · Proceedings of the ... Annual Hawaii International Conference on System Sciences/Proceedings of the Annual Hawaii International Conference on System Sciences · 2019 · 15 citations · Full text
1–5 of 5
14
Pontifícia Universidade Católica do Rio Grande do Sul, Brazil
1 publications · 33 citations
1
h-index
Pontifícia Universidade Católica do Rio Grande do Sul, Brazil
1 publications · 33 citations
1
h-index
1
h-index
1
h-index
Pontifícia Universidade Católica do Rio Grande do Sul, Brazil
1 publications · 33 citations
1
h-index
1–5 of 14
7
Free University of Bozen-Bolzano
Bolzano, Italy
2 h-index
4 publications
264 citations
Norwegian University of Science and Technology
Trondheim, Norway
2 h-index
4 publications
264 citations
West Virginia University
Morgantown, United States
1 h-index
4 publications
52 citations
University of Rio Grande and Rio Grande Community College
Rio Grande, United States
1 h-index
1 publications
33 citations

Pontifícia Universidade Católica do Rio Grande do Sul
Porto Alegre, Brazil
1 h-index
3 publications
99 citations
New Jersey Institute of Technology
Newark, United States
1 h-index
2 publications
30 citations
Universidade de São Paulo
São Paulo, Brazil
1 h-index
2 publications
126 citations

North-West University
Potchefstroom, South Africa
1 publications
12 citations
1–8 of 7
1 publications · 33 citations
1
h-index
1 publications · 99 citations
1
h-index
IJEBR · 1 publications · 63 citations
1
h-index
Conference · 1 publications · 15 citations
1
h-index
JBR · 1 publications · 13 citations
1
h-index
1–5