Start-up Pivoting

Start-Up Pivoting is a strategic realignment process in which an entrepreneurial venture systematically changes its core business model, product offering, or market focus—while retaining its foundational organizational identity—as a deliberate response to validated learning, market feedback, or environmental shifts, thereby distinguishing it from incremental iteration, mere adaptation, or organizational failure.

5

Publications

223

Citations

14

Authors

7

Institutions

Publications per year

2017–2026

4

Authors

14

  1. RP
    Rafael Prikladnicki

    Pontifícia Universidade Católica do Rio Grande do Sul, Brazil

    1 publications · 33 citations

    1

    h-index

  2. RC
    Rafael Chanin

    Pontifícia Universidade Católica do Rio Grande do Sul, Brazil

    1 publications · 33 citations

    1

    h-index

  3. JD
    Jeffery D. Houghton

    West Virginia University, United States

    1 publications · 13 citations

    1

    h-index

  4. LA
    Leonardo Augusto de Vasconcelos Gomes

    Universidade de São Paulo, Brazil

    1 publications · 63 citations

    1

    h-index

  5. LP
    Leandro Pompermaier

    Pontifícia Universidade Católica do Rio Grande do Sul, Brazil

    1 publications · 33 citations

    1

    h-index

1–5 of 14

Venues

  1. IEEE Software

    1 publications · 33 citations

    1

    h-index

  2. Empirical Software Engineering

    1 publications · 99 citations

    1

    h-index

  3. 1

    h-index

  4. 1

    h-index

  5. Journal of Business Research

    JBR · 1 publications · 13 citations

    1

    h-index

1–5