Shapley Value Attribution
Shapley Value Attribution is a marketing attribution model that belongs to the class of cooperative game theory-based methods, distinguished by its allocation of credit to marketing touchpoints according to their marginal contributions to the overall conversion outcome, averaged over all possible permutations of touchpoint interactions.
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7.3K
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445
Authors
244
Institutions
Publications per year
2017–2026
94
Variants
Shapley Attribution
127
Algorithms to estimate Shapley value feature attributions
Hugh Chen, Ian Covert, Scott Lundberg et al. · Nature Machine Intelligence · 2023 · 416 citations
The Shapley Value: Essays in Honor of Lloyd S. Shapley.
R. Cubitt, Alvin E. Roth · The Economic Journal · 1991 · 250 citations
Explaining a series of models by propagating Shapley values
Hugh Chen, Scott Lundberg, Su‐In Lee · Nature Communications · 2022 · 241 citations · Full text
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Centre National de la Recherche Scientifique
Paris, France
5 h-index
6 publications
221 citations
University of Washington
Seattle, United States
4 h-index
9 publications
3.4K citations
Columbia University
New York, United States
3 h-index
8 publications
185 citations

University of East Anglia
Norwich, United Kingdom
3 h-index
3 publications
337 citations

The University of Queensland
Brisbane, Australia
2 h-index
2 publications
45 citations

Université Toulouse-I-Capitole
Toulouse, France
2 h-index
2 publications
151 citations

Université Toulouse III - Paul Sabatier
Toulouse, France
2 h-index
2 publications
151 citations
University of Michigan
Ann Arbor, United States
2 h-index
2 publications
254 citations
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Repository · 15 publications · 941 citations
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JET · 5 publications · 307 citations
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2 publications · 27 citations
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2 publications · 62 citations
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2 publications · 42 citations
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