Shapley Value Attribution

Shapley Value Attribution is a marketing attribution model that belongs to the class of cooperative game theory-based methods, distinguished by its allocation of credit to marketing touchpoints according to their marginal contributions to the overall conversion outcome, averaged over all possible permutations of touchpoint interactions.

127

Publications

7.3K

Citations

445

Authors

244

Institutions

Publications per year

2017–2026

94

Variants

Shapley Attribution

Authors

445

  1. SL
    Su‐In Lee

    University of Washington, United States

    6 publications · 1.3K citations

    6

    h-index

  2. SL
    Scott Lundberg

    University of Washington, United States

    6 publications · 1.3K citations

    6

    h-index

  3. HC
    Hugh Chen

    University of Washington, United States

    5 publications · 725 citations

    5

    h-index

  4. SB
    Sylvain Béal

    Centre National de la Recherche Scientifique, France

    2 publications · 26 citations

    2

    h-index

  5. RB
    Ron Bitton

    Ben-Gurion University of the Negev, Israel

    2 publications · 141 citations

    2

    h-index

1–5 of 445

Venues

  1. arXiv (Cornell University)

    Repository · 15 publications · 941 citations

    12

    h-index

  2. Journal of Economic Theory

    JET · 5 publications · 307 citations

    5

    h-index

  3. Sensors

    2 publications · 27 citations

    2

    h-index

  4. 2

    h-index

  5. International Journal of Game Theory

    2 publications · 42 citations

    2

    h-index

1–5