Service Repositioning is a strategic marketing process that involves the deliberate modification of a service's perceptual positioning in the target market's mind relative to competitors, distinguishing it from initial positioning by addressing changes in market dynamics, customer preferences, or organizational objectives.
5
Publications
277
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Authors
7
Institutions
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2017–2026
1
Parents
Publications
5
Strategies for implementing repositioning of leisure services
John L. Crompton · Managing Leisure · 2009 · 31 citations
1–5 of 5
Authors
11
- JL
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- RR
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- MK
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- MT
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- AV
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1–5 of 11
Institutions
7
Texas A&M University
College Station, United States
1 h-index
1 publications
31 citations
358 (Finland)
Helsinki, Finland
1 h-index
2 publications
194 citations
Asia University
Taichung, Taiwan
1 h-index
1 publications
12 citations
Aalto University
Espoo, Finland
1 h-index
2 publications
194 citations
Linköping University
Linköping, Sweden
1 h-index
1 publications
95 citations
Fraunhofer Center for International Management and Knowledge Economy
Leipzig, Germany
1 h-index
1 publications
95 citations
University of Vaasa
Vaasa, Finland
1 h-index
3 publications
285 citations
1–7 of 7
Venues
- Journal of Travel & Tourism Marketing
JTTM · 1 publications · 12 citations
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- Higher Education in Europe
1 publications · 42 citations
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- International Journal of Service Industry Management
1 publications · 97 citations
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- Managing Leisure
1 publications · 31 citations
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- Industrial Marketing Management
1 publications · 95 citations
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