Concepedia

Sales Talk

Sales Talk is a form of persuasive communication in consumer transactions that constitutes an express warranty when it involves factual assertions or promises about a product’s characteristics, performance, or quality, thereby distinguishing it from non-binding puffery or mere opinion.

32

Publications

3.5K

Citations

67

Authors

42

Institutions

Publications per year

2017–2026

5

Parents

Publications

32

Role of Product-Related Conversations in the Diffusion of a New Product

Johan Arndt · Journal of Marketing Research · 1967 · 1.6K citations

, , +8

Role of Product-Related Conversations in the Diffusion of a New Product

Johan Arndt · Journal of Marketing Research · 1967 · 743 citations

, , +8

Individual differences in emotional contagion of salespersons: Its effect on performance and burnout

Willem Verbeke · Psychology and Marketing · 1997 · 157 citations · Full text

, , +15

Discourse strategies of Italian and English sales promotion letters

Carla Vergaro · English for Specific Purposes · 2003 · 108 citations

, , +13

The power of talk: Exploring the effects of streamers’ linguistic styles on sales performance in B2B livestreaming commerce

Lu Liu, Jiaming Fang, Liang Yang et al. · Information Processing & Management · 2023 · 100 citations

, , +14

1–5 of 32

Authors

67

  1. KW
    Kawl W Karts

    University College Dublin, Ireland

    2 publications · 21 citations

    2

    h-index

  2. JA
    Johan Arndt

    Norwegian School of Economics, Norway

    2 publications · 2.3K citations

    2

    h-index

  3. MH
    Marviola Hardini

    Universitas Muhammadiyah Tangerang, Indonesia

    2 publications · 21 citations

    2

    h-index

  4. TN
    Tuti Nurhaeni

    University College Dublin, Ireland

    2 publications · 21 citations

    2

    h-index

  5. JF
    Jane Frank

    Georgetown University, United States

    2 publications · 26 citations

    2

    h-index

1–5 of 67

Institutions

42

  1. University College Dublin

    Dublin, Ireland

    2 h-index

    2 publications

    21 citations

  2. University of Sheffield

    Sheffield, United Kingdom

    1 h-index

    1 publications

    16 citations

  3. Institute of Behavioral Sciences

    Tokyo, Japan

    1 h-index

    3 publications

    33 citations

  4. University of York

    York, United Kingdom

    1 h-index

    1 publications

    39 citations

  5. University of Vienna

    Vienna, Austria

    1 h-index

    2 publications

    62 citations

  6. California State University, Fresno

    Fresno, United States

    1 h-index

    1 publications

    19 citations

  7. University of Augsburg

    Augsburg, Germany

    1 h-index

    2 publications

    32 citations

  8. University of Arkansas at Little Rock

    Little Rock, United States

    1 h-index

    2 publications

    40 citations

1–8 of 42

Venues

  1. 2

    h-index

  2. Journal of Marketing Research

    2 publications · 2.3K citations

    2

    h-index

  3. Journal of Applied Psychology

    2 publications · 44 citations

    2

    h-index

  4. Journal of Retailing and Consumer Services

    2 publications · 47 citations

    2

    h-index

  5. Journal of Marketing Management

    MM · 2 publications · 38 citations

    2

    h-index

1–5