Concepedia

Rule-based Attribution

Rule-Based Attribution is a marketing attribution model that assigns credit to touchpoints along the customer journey according to predefined, deterministic rules—such as first-touch, last-touch, or linear distribution—rather than statistical or algorithmic inference.

11

Publications

323

Citations

20

Authors

14

Institutions

Publications per year

2017–2026

5

Parents

Publications

11

The Effect of Different Attribution Rules on Individual Physician Cost Profiles

Ateev Mehrotra · Annals of Internal Medicine · 2010 · 75 citations

, , +16

Multi-touch Attribution in Online Advertising with Survival Theory

Ya Zhang, Yi Wei, Jianbiao Ren · 2014 · 45 citations

, , +14

Connecting Knowledge of Rule-breaking and Perceived Red Tape: How Behavioral Attribution Influences Red Tape Perceptions

Randall S. Davis, Stephanie A. Pink‐Harper · Public Performance & Management Review · 2016 · 32 citations

, , +11

The Missing Keystone of Income Tax Treaties

James Wheeler · World Tax Journal · 2011 · 31 citations

, , +14

Learning multi-touch conversion attribution with dual-attention mechanisms for online advertising

UCL Discovery (University College London) · 2018 · 28 citations

, , +17

1–5 of 11

Authors

20

  1. ZY
    Zhenyu Yan

    Chinese University of Hong Kong, Hong Kong SAR China

    1 publications · 18 citations

    1

    h-index

  2. XN
    Xie Niuniu

    Henan University of Technology, China

    1 publications · 24 citations

    1

    h-index

  3. YZ
    Ya Zhang

    Shanghai Jiao Tong University, China

    1 publications · 45 citations

    1

    h-index

  4. SK
    Shiv Kumar Saini

    UCLA Health, United States

    1 publications · 13 citations

    1

    h-index

  5. PL
    Pei‐Chun Lai

    National Pingtung University of Science and Technology, Taiwan

    1 publications · 12 citations

    1

    h-index

1–5 of 20

Institutions

14

  1. Shanghai Jiao Tong University

    Shanghai, China

    3 h-index

    11 publications

    352 citations

  2. RAND Corporation

    Santa Monica, United States

    1 h-index

    1 publications

    75 citations

  3. Toronto Western Hospital

    Toronto, Canada

    1 h-index

    1 publications

    18 citations

  4. University of Toronto

    Toronto, Canada

    1 h-index

    1 publications

    18 citations

  5. Khon Kaen University

    Khon Kaen, Thailand

    1 h-index

    1 publications

    12 citations

  6. University of Pittsburgh

    Pittsburgh, United States

    1 h-index

    1 publications

    75 citations

  7. University Hospital Carl Gustav Carus

    Dresden, Germany

    1 h-index

    1 publications

    18 citations

  8. Henan University of Technology

    Zhengzhou, China

    1 h-index

    2 publications

    48 citations

1–8 of 14

Venues

  1. Annals of Internal Medicine

    1 publications · 75 citations

    1

    h-index

  2. Public Performance & Management Review

    PPMR · 1 publications · 32 citations

    1

    h-index

  3. arXiv (Cornell University)

    Repository · 1 publications · 18 citations

    1

    h-index

  4. World Tax Journal

    1 publications · 31 citations

    1

    h-index

  5. Expert Review of Clinical Immunology

    1 publications · 18 citations

    1

    h-index

1–5