Concepedia

Retention Pricing

Retention Pricing is a subscription pricing strategy that belongs to the broader category of pricing models, distinguished by its deliberate setting of prices below initial acquisition rates to minimize customer churn and prolong subscriber engagement over time.

6

Publications

197

Citations

12

Authors

11

Institutions

Publications per year

2017–2026

3

Parents

Publications

6

Offering low price guarantees to improve customer retention

Bruce McWilliams, Eitan Gerstner · Journal of Retailing · 2006 · 63 citations

, , +14

Behavior-based price discrimination with retention offers

Rosa Branca Esteves · Information Economics and Policy · 2014 · 45 citations · Full text

, , +10

The impact of surge pricing on customer retention

Kun‐Huang Huarng, Tiffany Hui‐Kuang Yu · Journal of Business Research · 2020 · 28 citations

, , +14

Personalized pricing for customer retention: Theory and evidence from mobile communication

Giovanna Capponi, Nicoletta Corrocher, Lorenzo Zirulia · Telecommunications Policy · 2020 · 28 citations · Full text

, , +14

Daily-deal market with consumer retention: Price discrimination or quality differentiation

Yao Tang, Rachel R. Chen, Xu Guan · Omega · 2020 · 17 citations

, , +10

1–5 of 6

Authors

12

  1. RR
    Rachel R. Chen

    Georgia Institute of Technology, United States

    1 publications · 17 citations

    1

    h-index

  2. EG
    Eitan Gerstner

    University of California, Davis, United States

    1 publications · 63 citations

    1

    h-index

  3. YT
    Yao Tang

    Zhongnan University of Economics and Law, China

    1 publications · 17 citations

    1

    h-index

  4. BM
    Bruce McWilliams

    University of California, Berkeley, United States

    1 publications · 63 citations

    1

    h-index

  5. XG
    Xu Guan

    Huazhong University of Science and Technology, China

    1 publications · 17 citations

    1

    h-index

1–5 of 12

Institutions

11

  1. University of California, Davis

    Davis, United States

    2 h-index

    2 publications

    80 citations

  2. National Taipei University of Business

    Taipei, Taiwan

    1 h-index

    1 publications

    28 citations

  3. Bocconi University

    Milan, Italy

    1 h-index

    2 publications

    56 citations

  4. Zhongnan University of Economics and Law

    Wuhan, China

    1 h-index

    1 publications

    17 citations

  5. Feng Chia University

    Taichung, Taiwan

    1 h-index

    1 publications

    28 citations

  6. Huazhong University of Science and Technology

    Wuhan, China

    1 h-index

    1 publications

    17 citations

  7. Instituto Tecnológico Autónomo de México

    Mexico City, Mexico

    1 h-index

    1 publications

    63 citations

  8. University of Minho

    Braga, Portugal

    1 h-index

    1 publications

    45 citations

1–8 of 11

Venues

  1. Omega

    1 publications · 17 citations

    1

    h-index

  2. Telecommunications Policy

    1 publications · 28 citations

    1

    h-index

  3. Naval Research Logistics Quarterly

    1 publications · 16 citations

    1

    h-index

  4. Journal of Business Research

    JBR · 1 publications · 28 citations

    1

    h-index

  5. Information Economics and Policy

    1 publications · 45 citations

    1

    h-index

1–5