Concepedia

Publicity Theory

Publicity Theory is a public relations theory that specifically addresses the strategic dissemination of non-embedded, often newsworthy information through media channels to achieve organizational visibility and influence public perception, distinguished from broader communication theories by its focused emphasis on media exposure and public attention as instrumental outcomes.

45

Publications

2.4K

Citations

53

Authors

33

Institutions

Publications per year

2017–2026

6

Parents

Publications

45

Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues

Siva K. Balasubramanian · Journal of Advertising · 1994 · 652 citations

, , +12

Publics and Politics

Francis Cody · Annual Review of Anthropology · 2010 · 163 citations

, , +12

Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement

Glen T. Cameron · Journal of Public Relations Research · 1994 · 143 citations

, , +16

Testing Powers of Engagement

Noortje Marres · European Journal of Social Theory · 2009 · 135 citations

, , +9

Revisiting the End of Public Space: Assembling the Public in an Urban Park

David J. Madden · City and Community · 2010 · 135 citations

, , +17

1–5 of 45

Authors

53

  1. NM
    Noortje Marres

    University of Warwick, United Kingdom

    2 publications · 187 citations

    2

    h-index

  2. OY
    Olga Yu. Antsyferova

    1 publications · 14 citations

    1

    h-index

  3. OP
    Onni Pekonen

    Leiden University, Netherlands

    1 publications · 17 citations

    1

    h-index

  4. JL
    James L. McCamy

    1 publications · 33 citations

    1

    h-index

  5. MF
    Merle Fainsod

    Harvard University Press, United States

    1 publications · 33 citations

    1

    h-index

1–5 of 53

Institutions

33

  1. Goldsmiths University of London

    London, United Kingdom

    3 h-index

    3 publications

    204 citations

  2. Columbia University

    New York, United States

    2 h-index

    2 publications

    200 citations

  3. University of Toronto

    Toronto, Canada

    2 h-index

    2 publications

    247 citations

  4. Franklin Templeton (United States)

    San Mateo, United States

    1 h-index

    1 publications

    26 citations

  5. Clinical Research Solutions

    Franklin, United States

    1 h-index

    1 publications

    34 citations

  6. Karlsruhe University of Education

    Karlsruhe, Germany

    1 h-index

    1 publications

    11 citations

  7. Tsinghua University

    Beijing, China

    1 h-index

    3 publications

    60 citations

  8. University of Münster

    Münster, Germany

    1 h-index

    1 publications

    12 citations

1–8 of 33

Venues

  1. Choice Reviews Online

    CRO · 3 publications · 113 citations

    3

    h-index

  2. Journal of Public Affairs

    2 publications · 85 citations

    2

    h-index

  3. SSRN Electronic Journal

    Repository · 2 publications · 37 citations

    2

    h-index

  4. Tempo

    1 publications · 39 citations

    1

    h-index

  5. The Philosophical Quarterly

    1 publications · 15 citations

    1

    h-index

1–5