Concepedia

Program Branding

Program Branding is a strategic design framework within broadcast media that establishes and maintains a distinctive visual, auditory, and narrative identity for a specific television program, differentiating it through consistent stylistic elements and audience-oriented messaging across all on-air and digital platforms.

8

Publications

144

Citations

15

Authors

10

Institutions

Publications per year

2017–2026

1

Parents

Publications

8

Commodifying kids: Branded identities and the selling of adspace on kids' networks

Elizabeth Hall Preston, Cindy L. White · Communication Quarterly · 2004 · 32 citations

, , +13

Branding the future: Syfy in the post-network era

Barbara Selznick · Science Fiction Film & Television · 2009 · 25 citations

, , +17

Student Recruitment and Retention Efforts in PETE: Cloudy Skies or Silver Linings

Sean M. Bulger, Luciana Braga, Kacey DiGiacinto et al. · Journal of Physical Education Recreation & Dance · 2016 · 21 citations

, , +14

The impact of program brands on consumer evaluations of television and radio broadcaster brands

Peter Drinkwater, Mark Uncles · Journal of Product & Brand Management · 2007 · 17 citations

, , +17

A novel use of an artificially intelligent Chatbot and a live, synchronous virtual question-and answer session for fellowship recruitment

Peter Yi, Neil Ray, Noa Segall · BMC Medical Education · 2023 · 13 citations · Full text

, , +17

1–5 of 8

Authors

15

  1. SM
    Sean M. Bulger

    West Virginia University, United States

    1 publications · 21 citations

    1

    h-index

  2. NS
    Noa Segall

    Duke Medical Center, United States

    1 publications · 13 citations

    1

    h-index

  3. NR
    Neil Ray

    Duke University Hospital, United States

    1 publications · 13 citations

    1

    h-index

  4. LB
    Luciana Braga

    West Virginia University, United States

    1 publications · 21 citations

    1

    h-index

  5. SW
    Sue Westcott Alessandri

    Syracuse University, United States

    1 publications · 12 citations

    1

    h-index

1–5 of 15

Institutions

10

  1. Suffolk University

    Boston, United States

    1 h-index

    1 publications

    12 citations

  2. University of North Florida

    Jacksonville, United States

    1 h-index

    1 publications

    21 citations

  3. West Virginia University

    Morgantown, United States

    1 h-index

    2 publications

    42 citations

  4. Valve (United States)

    Bellevue, United States

    1 h-index

    1 publications

    17 citations

  5. UNSW Sydney

    Sydney, Australia

    1 h-index

    1 publications

    17 citations

  6. Central Connecticut State University

    New Britain, United States

    1 h-index

    1 publications

    32 citations

  7. Westfield State University

    Westfield, United States

    1 h-index

    1 publications

    32 citations

  8. Duke University

    Durham, United States

    1 h-index

    3 publications

    39 citations

1–8 of 10

Venues

  1. Design Management Journal (Former Series)

    1 publications · 13 citations

    1

    h-index

  2. BMC Medical Education

    1 publications · 13 citations

    1

    h-index

  3. Science Fiction Film & Television

    1 publications · 25 citations

    1

    h-index

  4. Journal of Product & Brand Management

    1 publications · 17 citations

    1

    h-index

  5. Communication Quarterly

    CQ · 1 publications · 32 citations

    1

    h-index

1–5