Concepedia

Product Loyalty Segmentation

Product Loyalty Segmentation is a usage-based segmentation method that classifies consumers according to their degree of loyalty to a specific product, distinguished by behavioral indicators such as repeat purchase frequency, brand dedication, and resistance to switching.

2

Publications

93

Citations

6

Authors

3

Institutions

Publications per year

2017–2026

1

Parents

Publications

2

1–2 of 2

Authors

6

  1. AS
    A. S. C. Ehrenberg

    London Business School, United Kingdom

    1 publications · 49 citations

    1

    h-index

  2. BE
    Beta Estri Adiana

    Universitas Gadjah Mada, Indonesia

    1 publications · 44 citations

    1

    h-index

  3. AE
    Adhistya Erna Permanasari

    Universitas Gadjah Mada, Indonesia

    1 publications · 44 citations

    1

    h-index

  4. IS
    Indah Soesanti

    Universitas Gadjah Mada, Indonesia

    1 publications · 44 citations

    1

    h-index

  5. GJ
    G. J. Goodhardt

    London South Bank University, United Kingdom

    1 publications · 49 citations

    1

    h-index

1–5 of 6

Institutions

3

  1. London South Bank University

    London, United Kingdom

    1 h-index

    2 publications

    98 citations

  2. Universitas Gadjah Mada

    Yogyakarta, Indonesia

    1 h-index

    3 publications

    132 citations

  3. Kingston University

    London, United Kingdom

    1 h-index

    1 publications

    49 citations

1–3 of 3

Venues

  1. Jurnal Terapan Teknologi Informasi

    JUTEI · 1 publications · 44 citations

    1

    h-index

  2. International Journal of Market Research

    1 publications · 49 citations

    1

    h-index

1–2