Package Color Design

Package Color Design is a visual branding construct within cigarette packaging that specifies the strategic selection and arrangement of hues, tones, and chromatic elements to influence consumer perception, brand identification, and product appeal.

Publications

2.5K

Citations

Authors

Institutions

Publications per year

2017–2026

Parents

Cigarette Packaging

Publications

The cigarette pack as image: new evidence from tobacco industry documents

Melanie Wakefield, Christopher P. Morley, J K Horan et al. · Tobacco Control · 2002 · 440 citations · Full text

Business, Marketing, Marketing Management +15

On the multiple effects of packaging colour on consumer behaviour and product experience in the ‘food and beverage’ and ‘home and personal care’ categories

Charles Spence, Carlos Velasco · Food Quality and Preference · 2018 · 167 citations · Full text

Business, Food Science, Marketing +17

Cigarette pack design and perceptions of risk among UK adults and youth

David Hammond, Martin Dockrell, Deborah Arnott et al. · European Journal of Public Health · 2009 · 164 citations · Full text

Public Health, Health Behavior, Marketing +13

Exploring consumers' product‐specific colour meanings

Hannele Kauppinen‐Räisänen, Harri Luomala · Qualitative Market Research An International Journal · 2010 · 158 citations

Business, Marketing, Marketing Management +17

The impact of cigarette package design on perceptions of risk

David Hammond, Carla M. Parkinson · Journal of Public Health · 2009 · 146 citations · Full text

Business, Health Behavior, Marketing +17

1–5 of 39

Authors

JE
Joanna E Cohen
Johns Hopkins University, United States
4 publications · 56 citations
4
h-index
MB
Meghan Bridgid Moran
Johns Hopkins University, United States
3 publications · 44 citations
3
h-index
KC
Katherine Clegg Smith
Johns Hopkins University, United States
3 publications · 44 citations
3
h-index
JB
Jennifer Brown
Johns Hopkins University, United States
2 publications · 28 citations
2
h-index
DA
Deborah Arnott
Action on Smoking and Health, United Kingdom
2 publications · 202 citations
2
h-index

1–5 of 96

Institutions

1–8 of 51

Venues

Color Research & Application
3 publications · 53 citations
4
h-index
Tobacco Control
4 publications · 569 citations
4
h-index
Food Quality and Preference
4 publications · 508 citations
4
h-index
International Journal of Environmental Research and Public Health
2 publications · 25 citations
2
h-index
Nicotine & Tobacco Research
2 publications · 58 citations
2
h-index

1–5