Online Controlled Experiments

Online Controlled Experiments is a systematic method for comparing user behaviors under different treatment conditions in live digital environments to establish causal relationships between interventions and outcomes.

679

Publications

51.9K

Citations

2K

Authors

776

Institutions

Publications per year

2017–2026

420

Authors

2K

  1. RK
    Ron Kohavi

    Microsoft (United States), United States

    14 publications · 2.2K citations

    14

    h-index

  2. AD
    Alex Deng

    Microsoft (United States), United States

    11 publications · 1.5K citations

    11

    h-index

  3. UR
    Ulf‐Dietrich Reips

    University of Konstanz, Germany

    10 publications · 1.6K citations

    10

    h-index

  4. PD
    Pavel Dmitriev

    Microsoft (United States), United States

    9 publications · 361 citations

    9

    h-index

  5. YX
    Ya Xu

    LinkedIn (United States), United States

    7 publications · 1.4K citations

    7

    h-index

1–5 of 2K

Venues

  1. Behavior Research Methods

    BRM · 16 publications · 3.7K citations

    16

    h-index

  2. SSRN Electronic Journal

    Repository · 20 publications · 478 citations

    15

    h-index

  3. PLoS ONE

    18 publications · 2.5K citations

    14

    h-index

  4. Journal of Medical Internet Research

    9 publications · 679 citations

    9

    h-index

  5. Scientific Reports

    8 publications · 592 citations

    8

    h-index

1–5